The power of shopping locally: Strengthening our community

In a retail environment dominated by online shopping and big-box retailers, it can be easy to overlook the significant impact that buying from local businesses has on our town. Yet, in Southwest Nebraska, where community ties run deep and our economy relies on the strength of small businesses, shopping locally is more important than ever. Not only does it support the growth of our region, but it also unleashes the powerful economic force known as the “multiplier effect.”

The multiplier effect describes how money spent within our local economy circulates and creates additional wealth. That money stays in our community when residents shop at McCook’s local businesses. Local business owners don’t just pocket the revenue; they reinvest it into the economy by paying wages, purchasing supplies, and hiring services from other local businesses. The cycle continues as employees and service providers also spend their earnings at local stores and eateries. As a result, each dollar spent in McCook has a far greater impact than if it were spent outside the town.

The multiplier effect is especially significant in a rural community where large corporations are less prevalent. Small businesses in McCook provide local employment, meaning the money earned by workers typically stays within the town, further fueling the local economy. Research has shown that for every $100 spent at a locally owned business, about $68 stays within the local economy, compared to just $43 when spent at national chains or online retailers.

Beyond its economic benefits, shopping locally is key to preserving McCook’s unique character. Our small businesses are more than just places to shop—they are the heart of our community. Whether it’s a family-owned restaurant, a local professional service, or a Norris Avenue specialty retailer, these businesses offer products and services that reflect our town’s needs and culture. A bustling, vibrant downtown filled with locally owned shops not only enhances the quality of life for residents but also attracts visitors to McCook, bringing in even more economic activity.

Local businesses also contribute significantly to the social fabric of our small towns. They support schools, charities, and events, providing resources that keep our community strong and connected. These contributions are vital, particularly in a rural town like ours, where every bit of support helps sustain the programs and services that make Southwest Nebraska a great place to live. When residents shop locally, they are, in effect, investing in the well-being of their neighbors and future generations.

Those who are conservation-minded should remember that shopping locally is a recognized factor in environmental sustainability. Many local businesses source products from nearby producers, cutting down on transportation costs and reducing the ecological impact of long-distance shipping.

While online shopping may be convenient, the cost of postage frequently outweighs any differential in the product’s price. When we shop outside Southwest Nebraska, we not only lose out on the immediate economic benefits but also risk our community’s long-term vitality. Supporting local businesses helps ensure our region remains a vibrant, resilient, and prosperous community for years to come.

The multiplier effect is real, and its benefits extend far beyond a single transaction. By shopping locally, we are building a stronger economy, preserving our town’s unique character, and investing in the future of McCook. As we begin our holiday shopping, consider the impact of buying locally. It’s more than just a transaction—it’s a commitment to the long-term success of our community.