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Chamber welcomes mobile boutique as newest member
McCOOK Neb. — The McCook Chamber of Commerce welcomed its newest member, Impact Closet Boutique, on Tuesday, July 9, but the business was gone the very next day.
But that was by design, as Dan and Casha O’Byrne are the innovative minds behind Impact Closet, a unique concept of a traveling clothing boutique. They bring their boutique to McCook at least twice a month and more frequently for special events like the Red Willow County Fair, where they will be set up every evening from 5-9 p.m. July 24-27.
Casha began working with a direct sales jewelry business in 2004. With customers all over the area, in 2020, she and Dan decided to expand and create a boutique they could take to her loyal customers. The timing proved perfect as Dan, a school bus driver, was unable to work due to schools being closed for COVID-19. He was able to devote his time to creating Casha’s vision. A heated and air-conditioned trailer that on the inside looks like an upscale, fun clothing boutique complete with a dressing room.
Casha told those gathered to welcome them to the Chamber, “It’s called Impact Closet because we can impact every woman. They leave feeling more confident just after we help them with their style.” While getting Impact Closer up and running, Casha continued to work as the marketing director of Wagner’s Auto Group. Dan eventually returned to work, too, filling their evenings with pop-up events in local communities. Casha put her marketing background to good use, creating a large social media following that went live, and she tried on the clothes that they offer, showing the actual fit and giving honest reviews. Many of her customers have gotten to know her through those lives, and she jokes and shares about her family’s day-to-day life.
They spent many late nights steaming, tagging clothing, and packing online orders to be shipped out the next day.
A few years after starting this journey, Casha and Dan work the business full-time, adding a converted delivery truck boutique and operational display setups for indoor pop-up events. They now have a warehouse in McCook and an active website and app for ladies to shop for clothes in sizes small to 3X.
The duo travels separately and together, doing pop-up events monthly as far as 4 hours away. In addition to that, they are very active on social media, going live on Facebook multiple times a week. “On Tuesday nights, we do a live and show off new inventory. And then, on Wednesdays, we call it ‘Warehouse Wednesday.” We go on a little more raw; I’m not all dolled up. I’m usually just in my regular clothes, most of the time, with no makeup on, but we have a perfect time.”
Impact Closet impacts not only the women who shop with it but also the communities it serves. By bringing new inventory with every visit, it gives people an opportunity to shop locally in a new and fun way.